Do you ever feel like your coffee tastes more like bitter black water than proper coffee? No matter how much cream, sugar or flavored syrup you add, it still tastes the same.
No, you're not crazy - your coffee really does taste bitter and stale. The good news is, it doesn't have to be that way. So what's the big secret? Keep reading to find out.
Most coffee you get from those cute little tins, trendy bags and "green bags with stars" have a dirty little secret. It’s not fresh. In fact, it can be months old by the time it gets to your cup. Three primary reasons:
The large mechanical harvesting machines leave the beans sitting in piles, exposed to oxygen and light (two things that make coffee go bad).
The beans in your fancy tin or trendy bag from the grocery store have been sitting in the warehouse and on shelves for months, quickly losing their flavor. Coffee reaches its peak flavor 5-20 days after roasting, NOT 5-20 months!
Your beans have been over-roasted
That’s why the coffee you make at home never tastes as delicious or fresh as the coffee you buy from a specialty roaster.